Taproot Foundation Social Media Highlights
Taproot Foundation is a national organization mobilizing professionals to provide capacity-building support for nonprofits. As Manager of Marketing & Communications, I oversee Taproot’s social media presence, with a particular focus on connecting with audiences on LinkedIn. The examples below include copy and graphics that I created, highlighting my ability to tailor tactics and strategy to engage diverse audiences.
Audience: Skilled Volunteers
Heritage Month Volunteer Opportunities
Posts recognizing a heritage month or holiday are typical for most organization’s social media presence. For Taproot, however, they also offer a powerful opportunity to highlight unique content and remind the community of the organization’s mission. For Black History Month, Disability Pride Month, National Day of Silence, and celebrations, I selected open volunteer projects posted by organizations that related to the event’s theme. Skilled volunteers could find opportunities that reflected their skills, and the entire community got a tangible reminder of the urgency and variety of Taproot’s work. These posts often over-performed in reshares compared to other content, reflecting a simple advocacy opportunity that connected with the audience.
Audience: Corporate, Nonprofit
Short-Form Video
In 2026, I began experimenting with more short-form video for Taproot’s LinkedIn feed. The examples below include a longer video that explored the context and need behind a new research report, synthesizing a complex pitch to corporate learning and development professionals using simple language and engaging graphic elements. In the second example below, I utilized a short, gif-like video behind a CTA for nonprofit leaders, elevating the image to grab attention as the audience scrolled through their feed.
Audience: Nonprofits
Nonprofit Resources
Nonprofit leaders are stretched thin, so breaking through on social media can be a chalenge. Strategies that have worked well include tanglible examples of how pro bono might help address hurdles, combined with eye-catching graphics that break the monotony of their feed.
In the first example, a data point from a recent survey provided validation for the overwhelm that a nonprofit leader may be feeling, as well as concrete example of a task a volunteer could take on to build capacity. The second example is a more traditional “sales pitch” message, made more inviting with an exciting graphic and numbers that drove home why to take action now. In the third example, a blog resource helps break down the ultimate action the audience wants to take—getting pro bono support—into smaller, more manageable steps, and an energetic graphic builds momentum.
Audience: All supporters
Post-Conference Wrap-Up
Event recaps are “a dime a dozen” on social media, often blending together with buzz words and little content that actually differentiates. For this post highlighting the recap blog for Taproot’s IGNITE conference, the post is immediately elevated sensory details that capture the feel in the room, combined with the energy of the photo and graphic treatment.
Audience: Skilled Volunteers
Connect & Celebrate Year-End Campaign
For this campaign that ran in November and December 2025, we wanted to tap into a “giving spirit” by inviting skilled volunteers to engage/re-engage in pro bono service. “Connect & Celebrate” positioned skilled volunteer service as a powerful way to give to nonprofit organizations and make community impact. The campaign utilized meaningful quotes from volunteers and nonprofits who participated in pro bono partnerships, as well as language that conveyed urgency as a difficult year for the nonprofit sector came to a close.
